Content Marketing

A robust digital strategy hinges on content that is worth sharing. Content marketing benefits all silos of a digital strategy. It affects organic search, social media and lead generation. A healthy digital strategy cannot exist without content.

Pan Galactic works with clients to develop, implement and optimize content marketing strategies. As we begin the planning process, we roll up our sleeves and dig into any data that is already available. This establishes a strong foundation from which to evolve a content marketing strategy that focuses on KPIs and actionable results.

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Content isn’t king.
Killer content is king.

Content can include

  • Infographics
  • E-books
  • SlideShare decks
  • Recipes
  • Videos
  • Tools
  • Articles

Reporting on the effectiveness of these assets is a vital step of on-going content marketing, maintenance; without reporting, it is impossible to optimize the program and performance. Understanding what works and what doesn’t work informs future initiatives and efforts.

Understanding what works and what doesn’t work allows our clients to get results.

For an example of Pan Galactic’s work in content marketing, please see our case study for Sun Chlorella USA.

Read Case Study